Category: Uncategorized

NADA 2014

Heading down to New Orleans today for the annual NADA Convention.  Should be an upbeat show as the vehicle  sales estimates are high for 2014.  Looking for the next game changing technology at the and much more so looking forward to dining with old friends and new in a great city for food.  More to come……Pete

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JD Power Automotive Roundtable

Heading Out to Vegas today for the JD Power Convention. ALways a lot of fun to get together with old frinds and make new connections. More to come post show.

Detroit Trading Company Named to 2012 Inc. 500|5000 List for Second Year in a Row Advances over 2011 listing position to rank no. 890 with 372% three-year sales growth

Southfield, MI, Aug 27, 2012 (GlobeNewswire via COMTEX) — For the second year in a row, Detroit Trading Company has placed within the top 1000 on Inc. magazine’s listing of the nation’s fastest growing privately held companies. The company managed to advance 51 positions over their placement last year to secure the 890th ranking on this year’s list. The list represents the most comprehensive look at the most important segment of the economy – America’s independent entrepreneurs.

Detroit Trading Company, the nation’s premiere automotive lead provider, has greatly increased the efficiency of the procurement and disbursement of new car, inventory and auto-finance leads since their humble beginnings in 2004. They work with thousands of dealerships across the U.S., 25 of the major automotive OEMs, and many of the largest automotive lead retailers in the space. Beginning in July of 2012, they are also responsible for handling all vehicle inventory and lead operations for Yahoo! Autos.

Don Campbell, President and CEO, notes, “We are honored to be named to the Inc. 500|5000 list once again. Our objective of creating an excellent consumer experience while also providing our buyers with high quality leads has helped us reach this milestone.”

In a stagnant economic environment, median growth rate of 2012 Inc. 500|5000 companies remains an impressive 97 percent. The companies on this year’s list report having created over 400,000 jobs in the past three years, and aggregate revenue among the honorees reached $299 billion.

Complete results of the Inc. 5000, including company profiles, can be found at http://www.inc.com/5000 .

Methodology

The 2012 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. To qualify, companies must have been founded and generating revenue by March 31, 2008. They had to be U.S.-based, privately held, for profit, and independent–not subsidiaries or divisions of other companies–as of December 31, 2011. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2008 is $100,000; the minimum for 2011 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/500 .

About Detroit Trading Company

Detroit Trading Company has been serving the automotive leads industry since 2004 under the premise of creating superior products and services based on the principles of efficiency, experience and integrity. Detroit Trading’s lead distribution network includes 24 original equipment manufacturers and every major lead aggregator in the nation. You can follow Detroit Trading Company on Facebook, Twitter, Google+, and at detroittrading.com.

About Inc.

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit http://www.inc.com .

 

Yahoo! Autos Selects Detroit Trading Company as Exclusive Technology Platform, Detroit Trading Company will also act as distributor to its extensive buyer network

SUNNYVALE, CA & DETROIT, MI  Detroit Trading Company has been selected to handle the vehicle inventory and lead operations for Yahoo! Autos, one of the world’s largest automotive Web sites, with more than 12 million monthly visitors in the United States.* Yahoo! Autos maintains strong relationships with leading companies throughout the automobile industry, and the site has become a hub for consumers seeking comprehensive information about both new and used autos, as well as industry news. Across properties, including Yahoo! Autos, Yahoo! has the opportunity to promote its content to its engaged audience of 167 million users in the United States.

In this new role, Detroit Trading Company will be responsible for aggregating millions of new and used vehicle listings in a feed from thousands of dealers across the United States onto Yahoo! Autos. This uniform feed will allow consumers to connect directly to dealerships by phone or by submitting a Web form. In addition, Detroit Trading Company will be responsible for the distribution of consumers’ new car quote requests generated using Yahoo! Autos enhanced new car price quote process, which allows consumers to receive pricing from up to five local dealers.

“The relationship with Detroit Trading Company helps Yahoo! Autos better serve our users by providing access to potentially every dealership in the United States,” said Brandon Huff, Vice President, Commerce, Yahoo!. “Detroit Trading’s depth of inventory listings and distribution footprint offers consumers multiple options for interaction with the dealers and creates a better buying experience. Lastly, Detroit Trading’s reputation for treating partners and consumers with integrity resonates with our key automotive advertisers.”

Since its inception in 2004, Detroit Trading Company has focused on building relationships and technology to connect lead suppliers with lead buyers. The company recently earned recognition from the Edward Lowe Foundation and the State of Michigan as one of the Michigan 50 Companies to Watch and was listed among the 2011 Inc. 500/5000 Fastest-Growing Private Companies in the United States.

“We were thrilled when Yahoo! approached us with this exciting opportunity to showcase our technology and extensive network of vehicle inventory. With this relationship, we are able to help connect the more than 12 million monthly unique visitors on Yahoo! Autos to our network of dealers, original equipment manufacturers and automotive partners,” said Pete Bonner, Co-Founder and Executive Vice President of Detroit Trading Company.

Detroit Trading’s President and CEO, Don Campbell, adds, “Our respective teams work very well together, and I am confident that our relationship will produce positive results for both companies and contribute to Yahoo!’s efforts in delivering a world-class consumer experience.”

About Detroit Trading Company

Detroit Trading Company has been serving the automotive leads industry since 2004 under the premise of creating superior products and services based on the principles of efficiency, experience and integrity. Detroit Trading’s lead distribution network includes 24 original equipment manufacturers and every major lead aggregator in the nation. You can follow Detroit Trading Company on Facebook, Twitter, Google+, and at detroittrading.com.

About Yahoo!

Yahoo! Inc. is a technology powered media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal ( http://ycorpblog.com/ ).

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.

 

Detroit Trading Company Chosen as Exclusive Technology and Distribution Partner for shopautoweek.com

DETROIT, MI  Detroit Trading Company, the largest automotive lead exchange in the nation, has been selected as the exclusive distribution partner for shopautoweek.com, a subsidiary of AutoWeek Media Group.

In this new role, Detroit Trading Company will be responsible for aggregating millions of new and used vehicle inventory listings from thousands of dealers across the U.S. onto the site, allowing consumers to contact the dealership via phone or web form. In addition, Detroit Trading Company will handle the distribution of consumer new car sales leads that are generated on the shopautoweek.com website to a participating dealership within their network so that the consumer may receive detailed pricing information on the vehicle they are interested in.

“Detroit Trading Company’s single technical connection for lead management and distribution made partnering with them an easy choice. Furthermore, they have a great reputation in the industry and are a fellow Detroit-based business,” states Chris D’Alessandro, Director of Digital Strategy at AutoWeek.

“Our strengths have always been relationships and connectivity, so when Chris approached us last year we felt we had a lot to offer. Shopautoweek.com is a world-class site and is now seeing more than 1,000,000 unique visitors monthly. To have accomplished this in such a short period of time is truly remarkable, and we look forwarded to serving Chris and his team for years to come,” states Pete Bonner, Executive Vice President of Detroit Trading Company.

About shopautoweek.com: Launched in August 2011, shopautoweek.com is an authoritative online resource for anyone researching a new, used or certified pre-owned vehicle. Consumers will easily find vehicle specifications, features, reviews and pricing information to help guide their vehicle purchase decision. Shopautoweek.com is part of the AutoWeek Media Group which includes AutoWeek magazine, autoweek.com, and Autoweek Productions. Autoweek Media Group is owned by Crain Communications Inc., publisher of leading industry trade publications Advertising Age and Automotive News, among others, and is based in Detroit, Michigan. Follow shopautoweek.com on Facebook and Twitter (@shopautoweek).

About Detroit Trading Company: Detroit Trading Company has been serving the automotive leads industry since 2004 under the premise of creating superior products and services based on the principles of efficiency, experience and integrity. Detroit Trading Company’s lead distribution network includes 25 original equipment manufacturers and every major lead aggregator in the nation. You can follow Detroit Trading Company on Facebook, Twitter (@DetroitTradngCo), Google+ and at detroittrading.com.

Welcome!

Welcome to my site! My name is Pete Bonner and Im glad you came.

I am the co-founder and Executive VP of Detroit Trading Company, the largest online automotive lead marketplace currently trading more than 400,000 leads every month. Our company which we formed in 2004 has fundamentally changed the way internet sales leads are traded between companies by allowing buyers access to literally hundreds of consumer facing sellers through one technical connection. My most recent deal with Yahoo! Autos as their exclusive lead distribution partner further solidifies Detroit Trading Company as the go to company for any buyer in the space (from OEM’s to lead aggregators to dealerships)

Last year Detroit Trading Company was named an Inc 500/5000 fastest growing company in the US and we were also award the Top 50 Companies to Watch by the Edward Lowe Foundation here in Michigan.

Prior to founding Detroit Trading Company I was the first salesman at a Detroit based company called Stoneage.com (later known as Car.com) I started with Stoneage in 1996 and thats really where I learned my trade as a salesman in the internet world and for that I am eternally grateful. It has been a really fun 15 years+ in this business and I have seen it morph from a bleep on the radar to a multi-billion dollar business with every OEM and auto dealer in the country involved at every level.

The reason I decided to start my own site was simply because I want to remain connected to anyone out there who has an idea to share a question to ask (hopefully I can give you an answer!)

If my posts are infrequent its probably because I didn’t think what I was thinking was worth posting. Anyway, thanks for stopping bye. I look forward to hearing from you!

Please feel free to contact me at any time:

Direct: (248) 352-1313
Email: pete@detroittrading.com

Pete