About

Welcome to my site! My name is Pete Bonner and Im glad you came.

I am the co-founder and Executive VP of Detroit Trading Company, the largest online automotive lead marketplace currently trading more than 400,000 leads every month. Our company which we formed in 2004 has fundamentally changed the way internet sales leads are traded between companies by allowing buyers access to literally hundreds of consumer facing sellers through one technical connection. My most recent deal with Yahoo! Autos as their exclusive lead distribution partner further solidifies Detroit Trading Company as the go to company for any buyer in the space (from OEM’s to lead aggregators to dealerships)

Last year Detroit Trading Company was named an Inc 500/5000 fastest growing company in the US and we were also award the Top 50 Companies to Watch by the Edward Lowe Foundation here in Michigan.

Prior to founding Detroit Trading Company I was the first salesman at a Detroit based company called Stoneage.com (later known as Car.com) I started with Stoneage in 1996 and thats really where I learned my trade as a salesman in the internet world and for that I am eternally grateful. It has been a really fun 15 years+ in this business and I have seen it morph from a bleep on the radar to a multi-billion dollar business with every OEM and auto dealer in the country involved at every level.

The reason I decided to start my own site was simply because I want to remain connected to anyone out there who has an idea to share, or a question to ask (hopefully I can give you an answer!)

If my posts are infrequent its probably because I didn’t think what I was thinking was worth posting. Anyway, thanks for stopping bye. I look forward to hearing from you!

Please feel free to contact me at any time:

Direct: (248) 352-1313
Email: pete@detroittrading.com

Pete

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